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UTM campaign builder.

Generate clean, consistent tracking URLs for Facebook, Instagram, TikTok, and Google Ads — so you know exactly where every sale and click comes from.

Edit Existing UTM URL

Paste an existing UTM URL to parse and modify it. Auto-parses on paste.

Landing page & platform

Landing page URL*

Platform (utm_source)*

Medium (utm_medium)*

Campaign setup (utm_campaign)

Country code*

Objective*

Product / offer name*

Month / year*

Creative setup (utm_content)

Format*

Angle*

Version*

Audience setup (utm_term)

Audience type*

Audience name*

Gender*

Age range*

Min age

–

Max age

1365+

Live preview

utm_source—

utm_mediumpaid

utm_campaign—

utm_content—

utm_term—

Full tracking URL

Fill in the fields to generate your URL…

Enforces lowercase, underscores & date formatting automatically. Nothing is stored.

Example URLs

Meta (Facebook)

TikTok

Google Ads

Click any URL to load it into the editor.

The five UTM parameters, in plain language.

Each one answers a specific question about where your traffic came from.

utm_source

Where the visitor came from — the platform that sent the click.

facebook, tiktok

utm_medium

What type of marketing it was — the channel or method.

paid, organic

utm_campaign

Which campaign or promotion this link belongs to.

pk_sales_shoes

utm_content

Which ad creative ran — essential for creative testing.

ugc_unboxing_v1

utm_term

Which audience saw it — type, name, gender and age.

interest_fitness

Frequently asked questions

No. Search engines ignore UTM parameters when indexing your pages. They only affect analytics tracking — your landing page URL stays exactly the same from a user and search-engine perspective.

Think of utm_source as the specific place (facebook, google, newsletter) and utm_medium as the type of channel (paid, organic, email). You use medium to group multiple sources together — both facebook and tiktok would have a medium of paid.

When you test multiple versions of the same creative concept, the version number is what separates them in your reports. Without it, all versions look identical and you lose the ability to tell which performed best.

Not at all. They are just text appended to your URL, read once by your analytics script, with zero impact on page load speed or performance.